We create, develop, and operate innovative and inspired hospitality products.
Founded by industry leaders with complementary expertise as entrepreneurs, developers, hotel managers, destination architects, and conceptual thinkers.
Meet the Team
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Patrick de Groot
CO-FOUNDER / STRATEGY & CONCEPT DEVELOPMENT
Seasoned C-level hospitality executive (Hyatt International, Jumeirah Group, Kuwait Hotels Company) with proven experience developing hotel concepts across midscale, upscale and luxury segments.
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Ulrich (Uli) Baltes
CO-FOUNDER / DESIGN DEVELOPMENT
Principal owner of Studio Cetatii B.V. and branding specialist with extensive experience in hospitality brand development.
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Paula de Keijzer
CO-FOUNDER / STRATEGIC & COMMERCIAL DEVELOPMENT
Former Expedia Group Executive with deep hospitality expertise across international markets.
What began as a partnership between international hoteliers, creative designers and development specialists evolved into a boutique concept, branding and strategy firm. With experience spanning multiple business disciplines, cultures, and continents, we transform bold ideas into profitable hospitality destinations.
We are industry veterans with proven backgrounds across strategy, concept development, hotel operations, brand development, and revenue management—acquired through leadership roles within prominent regional and global hospitality organizations. Having worked for hospitality brands as well as hotel owning companies, we intimately understand our clients' challenges and deliver turn-key solutions with measurable results.
Considered Co. is where creativity meets commerciality—where every idea is refined, every opportunity intentional, and every detail matters.